If you spend a lot of time building or updating content in WordPress, you know how repetitive certain tasks can be. Adding the same button, call-to-action box, testimonial section, or contact form across multiple pages can quickly become time-consuming. Luckily, WordPress offers a powerful feature called Reusable Blocks that can help you streamline your workflow, reduce errors, and save valuable time.
In this guide, we’ll walk through what reusable blocks are, how to create them, and practical tips to use them effectively in your WordPress workflow.
What Are Reusable Blocks in WordPress?
Reusable blocks are content blocks that you can create once and then insert into multiple posts or pages across your WordPress site. They allow you to keep consistent design and messaging without the need to manually copy and paste.
For example, if you have a block for a newsletter signup form or a promotional banner, you can turn it into a reusable block and place it wherever needed. When you update the reusable block, the changes appear everywhere it has been used — instantly.
Why Reusable Blocks Improve Your Workflow
- Consistency Across Your Site
Maintaining consistent branding and messaging is easier when you use the same elements everywhere. - Save Time on Repetitive Tasks
Instead of recreating a block from scratch, you insert the reusable block in seconds. - Centralized Updates
Need to update your contact number, CTA text, or design? Change it once in the reusable block, and it updates across all pages automatically. - Better Collaboration
If you work with a team, reusable blocks ensure everyone uses the same approved designs and content pieces.
How to Create a Reusable Block in WordPress
- Open the Block Editor (Gutenberg)
Go to a post or page and select the block you want to save. - Convert to Reusable Block
Click the three-dot menu on the block toolbar and select Add to Reusable Blocks. - Name Your Block
Give it a descriptive name (e.g., “Blue CTA Button” or “Testimonial Section”). - Save and Reuse
Now, when you add a new block, search for it under the Reusable tab.
Tips for Organizing and Managing Reusable Blocks
- Use Clear Naming Conventions
Label blocks in a way that makes them easy to identify later. Example: “Footer Newsletter Form” instead of just “Form.” - Group Common Elements
Combine multiple blocks into one reusable block if they are frequently used together (e.g., image + text + button). - Keep a Master List
Maintain a document or spreadsheet with all your reusable blocks and their purposes to help you stay organized. - Use for Seasonal Campaigns
Running a sale or special event? Create a reusable block for it and add it across your site. When the event ends, remove or update it in one click.
Advanced Uses of Reusable Blocks
- Custom Calls to Action
Create a set of CTAs and rotate them depending on your campaign goals. - Content Templates
Save formatted content structures (like FAQs, testimonials, or feature highlights) to reuse in multiple blog posts. - Multilingual Sites
Save different language versions of the same block to maintain consistency in translations.
Final Thoughts
If you’re serious about improving your WordPress workflow, reusable blocks are a must-use feature. They help you maintain design consistency, save time, and simplify updates. By investing a little effort into setting them up, you’ll significantly speed up your content creation process and reduce the chances of errors.
Start small by creating reusable blocks for your most repeated elements — like CTAs or forms — and expand as you discover more ways to streamline your workflow.
👉 Pro Tip: Combine reusable blocks with WordPress plugins like block patterns or page builders for even more flexibility and efficiency.